Twitter Co-Founder's 'Jelly' Could Revolutionize Peer-Based Searching

jelly
Micro-Blogging Network Twitter’s Co-Founder, Biz Stone has unveiled, Jelly, an attempt to realign the ‘Search’ with more social parameters.

What’s the intention behind search?
The co-founder realized early on that Search, as an activity, has traditionally been executed among humans, rather than being an exchange between a man and machine. Available as smartphone app, Jelly seeks to improve upon the way people search for and find information, by querying actual people instead of internet search engines. Essentially the platform attempts to shift information mining by enhancing inter-human communication instead of letting search be dominated by sophisticated, but automated search algorithms.

Is Biz Stone thinking of competing with Google?
There’s no doubt that Google is the leader in search engines today. By routinely updating search algorithms, the company has, over the years, refined its search products to the point that the engine has become smart enough to decipher what actually the user is searching for by going beyond the keywords entered.

But it seems Stone doesn’t have an intention to rival Google. He merely wants people to ask real-life humans and owing to the rapid proliferation of internet-connected devices which are portable too (smartphones), this has a high chance of adoption, shared Stone, “Everyone is mobile, everyone is connected. So if you have a question, there’s somebody out there that knows the answer.”

Jelly works in a very simplistic manner. It lets users submit questions to the network of friends that they have on social services such as Twitter or Facebook Inc. Users can send a text query or circle something in a photo they’ve taken to ask for help identifying the object or for more information about it.

The Internet and more importantly ‘Search’ has come a long way. But Stone feels the essential need of humans to ask questions could be better fulfilled if those queries are answered by their peers. What do you think?

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