Google Brings Shoppable Hangout To India Via Myntra

Google (1)
Google wants you to enjoy shopping with your friends with its latest initiative. The internet giant has teamed up with online fashion store Myntra to unveil  ’Shoppable Hangout’ that enables users to interact with each other and shop online simultaneously. The hangout which will be Asia’s first,will kick-start from January 20 and will be hosted by Bollywood actor Hrithik Roshan. The actor who recently introduced  HRX, a private label for casual wear, will ‘hangout on air,’ on Myntra’s Youtube channel and other users will be able to talk to the star.

Speaking on the occasion, Vikas Ahuja, CMO, Myntra said, “We are proud to present Asia’s first ever Shoppable Hangout in association with Google. Marrying the power of technology, social media, and e-commerce, we will provide our customers a novel, more personal, and interactive way to shop online on Myntra.com. In this first ever, path-breaking Hangout, shoppers can watch Hrithik talk about his inspiration and his brand, see him showcase products, ask questions and simultaneously buy the products.”

Google+ Shoppable Hangout On Air enables up to 10 people to interact with each other on a multi-person video chat that is broadcast live to millions online, while allowing all the viewers to simultaneously shop, chat and comment.The Hangout will offer designers or retailers a platform where they can publicly broadcast a multi-person video chat about their products while customers simultaneously browse through the exclusive catalog. It can also be used for the purpose of product marketing where retailers or businesses can talk to potential customers and convince them to shop online.

Nitin Bawankule, Industry Director, Google India said, “With the e-commerce market in India growing at an unprecedented rate, we will be providing a unique shopping experience to the Indian shopper through a Google+ hangout. Going ahead we will continue to bring such distinctive experiences for the Indian shopper.”

Prior to this, Google had partnered with high-end designer Diane von Furstenberg for the September 2013 ‘Shoppable’ Google+Hangout where participants could click to buy DVF products as the designer fielded questions about her life and career. Google has been tapping the ever growing Indian e-commerce market with initiatives like Great Indian Online Shopping Festival.
Although the Shoppable Hangouts feels interesting, we will only understand more once its kick-starts this month.

Comments

Post a Comment

Popular posts from this blog

Image
Apple stores may get iPhone-connecting transmitters in Share Apple is likely to equip its retail stores with transmitters that connect to visitors' iPhones and provide messages based on the products of their interest.     The iBeacon transmitter system has been designed to enhance the shopping experience of people who visit the store. According to Cnet, the transmitters would connect to a user's iPhone and send messages as the user takes a look around products in the store, offering more product information or invitation to workshops. The report said that stores such as Nordstrom experimented with such a system before bringing in the wrath of customers who discovered they were being tracked as they wandered through the store.
Read more

12 outdates features of web

Image
1. Irrelevant Elements By far, the biggest issue I come across with new site launches is this: They use too many elements that bring no real value to the audience. In fact, these often just downgrade user experience considerably. There are too many crowded designs and too much text on one page. There are too many icons and photos. Does your site really need a search bar? Do you really need to show the tag cloud in your blog sidebar? Think hard. What are the 20% of elements that bring 80% of the results you're after? Start there. Always have a sound reason for adding new features, bells and whistles. Never add more stuff just because it seems "cool and hip." - Juha Liikala , Stripped Bare Media 2. Flash Intros Flash intros are annoying for the customer, take too long to load, don't work on Apple mobile devices and are not recognized by Google. It is best to avoid them entirely. - Josh Weiss , Bluegala 3. Photo Carousel A lot of sites stil
Read more
Image
How noise-cancelling technology works for headphones    Bose pioneered the concept of noise-cancelling headphones way back in 1989 after more than 10 years of research. ET explains how this fascinating technology works. Noise cancellation in the car You may have experienced that some cars are quieter than others - this is because of the special attention paid to insulating materials (special laminated glass for example). However, there's only so much that passive noise isolation can accomplish inside the complicated acoustics of the car. That's why luxury carmakers have been implementing active noise cancellation for a quieter cabin. The same active noise cancelling technologies used in headphones can be easily implemented in a car. See image for details. How it works Simply put, active noise cancellation works by 'listening' to unwanted ambient sounds, and then producing a s
Read more