Mobile Internet Age: Your smartphone knows everything
Mobile Internet Age: Your smartphone knows everything Ads are evolving from blaring TV spots to nudges from smartphones that know where we are, what we like and what we might be in the mood for. The transformation promises to pick up speed thanks to internet-linked eyewear or watches and technology that lets gadgets whisper in ears like personal assistants eager to please. Internet search colossus Google and leading social network Facebook this week reported earnings that soared on the wings of revenue from ads delivered on smartphones or tablets. The bounce was particularly telling at Facebook, shares of which were hammered after they hit the market in 2012 on fears the Silicon Valley company would not be able to make money from surging ranks of members connecting via mobile devices. As Internet Age lifestyles shift to being online while on the move, the pressure is on Google, Facebook, Microsoft and others to creatively cash in on people with much less screen s...
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