Samsung Mobile India‘s most attractive brand
Samsung
Mobile has emerged as the most attractive brand in the country
according to 'India's Most Attractive Brand 2013', a research-based
report by Trust Research Advisory (TRA).
The
report is based on primary research conducted with 2,505
'consumer-influencers' from across 16 cities based on TRA's proprietary
matrix of 36 brand attractive traits.
Samsung
has emerged as the most attractive brand followed by Sony and Nokia,
according to the report. These three brands are very close together with
just 2% gap between each other, it said.
"India's
top 10 attractive brands include two mobile phone brands, two consumer
electronics brands, three from the diversified category, one each from
FMCG, automobile and technology categories," TRA chief executive N
Chandramouli told reporters here.
Following at
the fourth place is LG, the South Korean consumer electronics leader
with 8 per cent attractiveness score lag from the previous. Placed at
India's fifth rank is India's home-grown conglomerate, Tata, trailing
its predecessor by 11%.
At the all India
level, Lux, the bath/beauty brand from the HUL stable ranks sixth nearly
48% behind Tata in attractiveness quotient, the report said.
"The
next four brands are within single-digit gaps of each other with Maruti
Suzuki ranked seventh, Godrej ranked eighth, Bajaj ranked ninth, and
Dell the technology leader, ranked tenth most attractive brand,"
Chandramouli said.
In Western India, the
attractiveness quotients are quite different from national scores with
Sony being ranked as west zone's most attractive brand.
This is followed by LG at second place, Tata at third, and Samsung Mobile as western India's fourth most attractive brand.
Mumbai's choices for the top three attractive brands are Sony, LG and Tata respectively, according to the report.
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